Sarofsky

Doctor Strange Image x Captain America: Civil War Image x Captain America: Civil War - VFX Image x Animal Kingdom Image x Transition Lenses - "Good Light" Image x Absolut Electrik Image x Ant-Man Image x State Farm Housegating Image x Corona Light - To Do List Image x Le Petit Marseillais Image x Perrier Image x Survivor's Remorse Image x Road to Tokyo Image x Stoneville Image x Wrigley 5 Gum Image x Budweiser Image x CenturyLink - "Endless Couch" Image x Tic Tac Image x CapitalOne GM BuyPower Card: Perks Image x Guardians of the Galaxy Image x Captain America: The Winter Soldier Image x CapitalOne GM BuyPower Card: Points Image x Aleve Image x mike's hard lemonade Image x OFFF Mexico 2015 Image x Girl Rising Image x Shameless Image x Community Image x The Divide Image x The Road to Berlin Image x CenturyLink - "How Tos" Image x CenturyLink - Preroll Image x Vixen Vodka Image x Matador Image x Michelob Image x Capital One Venture Image x Verizon FIOS - Claims Image x Brooklyn Nine-Nine Image x Smirnoff Image x The Killing Image x The Playboy Club Image x Motorola Image x CenturyLink - "Yep" Image x Happy Endings Image x Superman/Batman: Public Enemies Image x Batman: Under the Red Hood Image x Rotary International  Image x General Motors Image x Sarofsky General Reel Image x Sarofsky Loves Logos! Image x

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Doctor Strange

We are absolutely thrilled to announce our latest collaboration with Marvel Studios and Director Scott Derrickson... The main-on-end titles for Doctor Strange!

After meeting with the Marvel team to get some information and inspiration, we dove headfirst into our work... We created a set of internal explorations for the piece, but one dazzling solution was unanimously approved. Connecting to the film’s core symbolism and rich, abstract and mind-bending imagery, we designed a series of intricate mandalas, and animated them using repetition, symmetry and 3D visual mastery. Artfully crediting the film’s principals, the titles evolve from simple, beautiful design elements into a grand composition. Elegantly intertwined with Michael Giacchino’s inspiring score, the visual and musical intricacies resolve into a powerful, symbolic testament to the plot of “Doctor Strange” and its hero.

Category:
Featured VFX 3D Show Titles Animation
Length:
1:30
Commissioned by:

Marvel Studios

Captain America: Civil War

We’re excited to share our most recent collaboration with Marvel Studios… While the Avengers team may be falling apart, our partnership with the Marvel and the Russo brothers is growing stronger than ever, as this time we both created the main-on-end titles and handled more than 20 visual effects shots for "Captain America: Civil War." (Click here to see the VFX work!)

This was a particularly challenging project for us as it was one of our first endeavors into both photo real CG and feature film visual effects. Inspired by a pivotal scene in the film, our main-on-end titles explore a cracking and breaking concrete environment. Appearing immediately after the film's final scene fades to black, viewers see a debris-laden surface where the first titles are revealed, strongly lit from five angles with spotlights. In this initial frame, even the stones and other objects cast long, dramatic shadows. But in the subtlest of poignant design surprises, when the second title appears, notice that the shadows cast by the words have taken on a life of their own, assuming forms that are easily recognized by fans of Marvel and Captain America.

Category:
Featured VFX 3D Show Titles Animation
Length:
1:51
Commissioned by:

Marvel Studios

Captain America: Civil War - VFX

This was an interesting project for the Sarofsky team as it was one of our first endeavors into traditional feature film visual effects. It gave us the opportunity to do design and compositing work in a scene where our heroes receive a particularly sobering message from a familiar face!

At its core, the assignment was to brand the United Nations within the Marvel Universe. After we established the look and feel, we had to make sure the visuals both matched the narrative of the scene and supplied any additional information the directors were looking to convey.

After the design and animations were complete, we had to composite them into the plates that were supplied by Marvel. Enjoy!

Category:
Featured Animation VFX
Length:
3:40
Commissioned by:

Marvel Studios

Animal Kingdom

We were thrilled when John Wells and Jonathan Lisco reached out to talk about their new series, Animal Kingdom. As we began discussions, they asked us to look beyond the surface of the show. It’s more than just a complicated family drama… And they described how the humor, the Oedipal complex underlying their relationships, the complexity of each of the individual characters and the tension, love and codependency they all share impacts all aspects of the characters’ lives.

In addition to focusing on the complexity of the show’s relationships, we were excited to hear that, like Shameless, they wanted to produce a 60 second sequence and for it to become an iconic representation of the series. So we came in to create the main title and Atticus Ross was enlisted to do the music. His track is a masterful representation of tone of the series and is a great contrast for our visuals.

As a result, the piece we created explores the indelibleness of the family’s relationships, using the tattooing process (which Ellen Barkin’s character undergoes on the show) as a metaphor. In between those tattooing scenes, we flash imagery that relates to the boys’ childhood and their transition to fully realized men. The resulting juxtaposition explores themes that you wouldn't expect to see in the same place, blurring the lines between childhood emotions, adult sexuality and endorphin-educing activities.

Category:
Featured Live Action Show Titles
Length:
1:00
Commissioned by:

John Wells & Jonathan Lisco

Music
Atticus Ross

Transition Lenses - "Good Light"

We were invited by Havas Lynx to maximize the impact and reach of their new cross-media campaign by providing a fresh take on how typographic and other graphic elements could raise the project’s style and energy. In the words of senior agency copywriter Matthew Beck, wearing Transitions is that good filter that lets in all the good vibes and blocks all the bad ones. “The new campaign tagline ‘Live the Good Light’ embodies that lifestyle anthem as a technicolor carpe diem: Get out there and love the light.”

Adding to the impact of Community Films’ director Emil Möller’s beautiful live-action footage, we played with color, light, animation and transfer modes in frenetic, unexpected ways… using short bursts of time to integrate the supers into the storytelling and heighten the fun. We also designed a slider bar to show the changing tints of Transition lens, bringing the brand’s line of lenses to life with CG lenses that react to light just like the real thing. It was a great collaboration with the agency leading to the perfect mix of graphics and footage.

Category:
Featured Animation
Length:
:30
Commissioned by:

Transition Lenses

Absolut Electrik

Sid Lee asked us to develop a look for and produce a set of 10-second commercials that showcase Absolut’s limited edition Electrik packaging. As we all know Absolut has a very iconic bottle that is always featured in their campaigns and these spots are no different. These spots highlight the Electrik blue and silver packaging.

We took advantage of every frame of the ten seconds by creating a narrative that builds suspense, has tons of drama and ultimately takes us to a stunning bottle shot. #turntonightelectrik

Category:
Featured Animation VFX 3D
Length:
:10
Commissioned by:

Absolut

Agency
Sid Lee
Audio Mix Production Company
Barking Owl

Ant-Man

We’re so thrilled to announce another exciting collaboration with the team at Marvel Studios… This time around, we developed and produced the main-on-end titles for Ant-Man, directed by the talented Peyton Reed.

One of our favorite aspects of the film was how they switched scale quite seamlessly. So we used that as the motivation behind our title treatment.

Once we developed the scale concept, we created a look that was totally new and unique in the Marvel Universe. We drew inspiration from the production design surrounding the Pym Particles, which are contained in a glowing, beautiful red liquid. Our solution allowed us to both connect visually to the film without feeling like just another scene in the movie and depict the macro and micro worlds in the same visual language.

Category:
Featured VFX 3D Show Titles Animation
Length:
2:00
Commissioned by:

Marvel Studios

Director
Peyton Reed

State Farm Housegating

When DDB called about this series of spots for State Farm that were to air exclusively on social channels, we were over the moon. We had a feeling it would be fun to do stop motion chalk animation… And we were right! Aside from all the dust we inhaled, we had a blast. For the fun of it, we left all the doodling we cropped out for the square formatting, here for your viewing pleasure.

Category:
Animation Live Action
Length:
:10
Commissioned by:

State Farm

Corona Light - To Do List

Ogilvy Chicago came to us requesting we inject some typographic magic into their latest round of Corona Light commercials. As you can see, our animation added an extra layer of personality and humor to the spots. It didn’t take much either… Just a well-composed, bold font sliding into place to either mimic the action or punctuate it. Even though the type is pretty in your face, it’s still very simple, reminding us that less is always more.

Category:
Animation
Length:
:30
Commissioned by:

Corona Light

Le Petit Marseillais

Facebook and Le Petit Marseillais came to us with a very intriguing opportunity… To create a series of commercials that introduces Le Petit Marseillais to the USA… Exclusively on Facebook! On top of that, they were looking for us to bring their logo and its distinct illustration style to life.

Both commercials ended with a live action tag that Erin also directed.

Even though the spots play well in 16:9, we framed for a square… A deliverable we all have to get used to in the Facebook age!

Category:
Animation Live Action
Length:
:22
Commissioned by:

Le Petit Marseillais

Perrier

Epsilon asked us to use Perrier’s iconic packaging and bold copy to be the foundation of a series of spots. This was an especially fun piece to animate because of the elegant typography. The bottle also takes on a personality all its own… At first becoming a portal for footage, and then moving in a streamlined way.

Category:
Animation 3D
Length:
:30
Commissioned by:

Perrier

Survivor's Remorse

When the team from Survivor’s Remorse came to us to discuss a main title sequence, we were really excited. They were already a season into their show, so there was plenty for us to watch to get immersed in the series. We immediately responded to the two drastically different worlds Cam has experienced during his lifetime… Growing up on the toughest streets of Boston to becoming an A-list basketball star.

The main title we created juxtaposes those two experiences, both in content and with a color treatment. Overall, the piece has a music video like sensibility, something we all felt was very appropriate for this wonderful series.

Category:
Live Action Show Titles
Length:
:47
Commissioned by:

Survivor's Remorse

Road to Tokyo

This project was our second opportunity to work with Peter Mayer and The National WWII Museum down in New Orleans. They are amazing clients, because they love to reimagine archival footage in a way that uses design to create a sophisticated, ownable look.

The look we created embraces handwriting, textures, liquid mattes and imagery in a way that infuses the piece with a humanity not typically associated with this time period.

Category:
Animation
Length:
:30
Commissioned by:

Road to Tokyo

Stoneville

The two things you need to know are that Stoneville makes incredibly high yielding cottonseeds for very specific climates and that the farmers that use them are salt of the earth people, likely farming land that was passed down through multiple generations.

To communicate all of that, we had to do some crafty work. We used a double exposure look to layer up the narrative of the story. We also used two color temperatures to delineate past and present. And we did some VFX trickery to take people through a spot with no actual cuts.

Category:
Animation VFX
Length:
:30
Commissioned by:

Stoneville

Wrigley 5 Gum

Energy BBDO enlisted us to concept and produce a robust graphics package for their new Wrigley 5 Gum campaign. Once the look was set, we created a flexible graphics package that includes a cool open, glitchy countdown elements and an energetic end tag (which features an all CG pack shot).

The graphics package was crafted in a way that all the individual elements could be integrated into any spot… Which was essential, because it was created to support a worldwide campaign. This meant our end treatment had to be delivered as a kit to accommodate countless varieties of languages and gum packages. Now everyone everywhere can Face #Your5!

Category:
Featured Animation 3D
Length:
:10
Commissioned by:

Wrigley

Agency
Energy BBDO

Budweiser

We’re big fans of beer here at Sarofsky, so we were excited when Anomaly approached us for the title design work on one of Budweiser’s latest spots… And we were even more excited when we found out it would be premiering during the Super Bowl! Working with the agency and the talented folks at Union Editorial, we established a type treatment that helps carry the narrative and deliver the visual impact of this bold spot.

Be sure to check out this awesome piece! #PumpkinPeachAle

Category:
Featured Animation
Length:
1:01
Commissioned by:

Budweiser

Agency
Anomaly
Finishing
The Mill New York
Editorial
Union

CenturyLink - "Endless Couch"

At first, when our friends at Arnold came to us with an idea to make an endless couch, we were quite skeptical. But after reading the scripts, we fell endlessly in love with the concept.

This was our first real dive in to a fully-animated, character-driven spot… And what a first it was. With over 50 characters in one spot alone, there was no relaxing on this couch. Using some inverse kinematics scripts in After Effects, we were able to create some great lifelike movements.

By the time this job had to ship out, we were wishing it was endless… Who doesn’t love animating robots, zombies, and bigfoot all day?

Category:
Featured Animation
Length:
1:00
Commissioned by:

CenturyLink

Tic Tac

Noise Vancouver came to us to create this fun commercial for Tic Tac Canada. They started off with a screenplay and the idea of a world made entirely of Tic Tacs… And that’s where we took off running.

We created a surreal environment where the Tic Tacs take us on an exciting journey… Literally transforming from one object to another right before our eyes. The world itself also takes on characteristics of the flavor… Cool, minty and fresh, which was a great direction for us to develop a visual style around.

For music, we teamed up with our friends at So Loud Music to create an upbeat track that emphasizes both the refreshing flavor and "Pop Open Fun" tagline.

Category:
Featured Animation VFX 3D
Length:
:20
Commissioned by:

Noise Vancouver

Music
So Loud Music

CapitalOne GM BuyPower Card: Perks

MRM / McCann Detroit came to us with another fun live action spot! This one features a couple racking up CapitalOne points to help them save money toward purchasing a new GM car. To highlight their journey and emphasize their savings, we developed a new flipping technique. That technique allowed us to maximize our live action setups and tell more of the story in a shorter period of time.

The result is a fun spot that not only shows off the perks of shopping with GM’s BuyPower Card… It also shows how effortless and seamlessly a credit card can fit into your life.

In addition to the live action production, which was directed by Erin, we at Sarofsky handled editorial, graphics and finishing. This is a terrific example where the director having a heavy hand in the animation and finishing can both streamline the process and maintain its creative vision from beginning to end.

Category:
Featured Animation Live Action
Length:
:60
Commissioned by:

GM & CapitalOne

Guardians of the Galaxy

Continuing our relationship with Marvel Studios, we just wrapped some title work for Guardians of the Galaxy. We were excited not only to work with the Marvel team again, but also to meet and collaborate with James Gunn, a talented director whose work we all appreciate and admire.

Having just set up the studio for stereoscopic 4K to accommodate Captain America: The Winter Soldier, we were excited to jump back into the technological deep end on this project.

From the pure design side, we were especially excited to create a custom typeface for this job… Something that is rarely done these days and a total treat to have the opportunity to do.

We hope everyone has the opportunity to see this film! You won’t regret it… It is truly a great movie!

Category:
Featured Animation 3D Show Titles
Length:
5:08
Commissioned by:

Marvel Studios

Director
James Gunn

Captain America: The Winter Soldier

Since way back in 2009, we've worked on a few projects with two of our favorite people, directors Joe & Anthony Russo. So when we found out we'd have the opportunity to pitch on their latest project, Captain America: The Winter Soldier, we were absolutely thrilled. Many months later we are excited to finally share the results.

Art of the Title did a very comprehensive case study. Check it out here!

Category:
Featured VFX 3D Show Titles Animation
Length:
2:00
Commissioned by:

Marvel Studios

Directors
Joe & Anthony Russo

CapitalOne GM BuyPower Card: Points

McCann Detroit came to us with a fun, live action spot that features a young couple racking up CapitalOne points to help them save money toward purchasing a new GM car. Along their journey, we incorporate social media inspired graphics to highlight both their personalities and their purchases. The result is a lighthearted spot that shows off the perks of shopping with GM’s BuyPower card.

It’s a rare thing to have two Fortune 500 companies to please with one spot… Luckily, both sets of clients were a delight to work with and the process was smooth. In addition to the live action production, we at Sarofsky handled editorial, graphics and finishing... Soup to nuts!

Category:
Animation Live Action
Length:
:30
Commissioned by:

GM & CapitalOne

Agency
McCann Detroit

Aleve

We love it when we get brought into the process early on. And that’s just what Energy BBDO did when it came to their Aleve rebranding project.

Being involved in the design and ideation process gave us the ability to really impact both the look and motion sensibilities of the branding. After many rounds of explorations, we are thrilled to have created a sophisticated, bold look, which is wonderfully articulated in an animation style totally unique to Aleve.

Category:
Featured Animation 3D
Length:
1:00
Commissioned by:

Bayer

mike's hard lemonade

We were very excited when Chicago agency TRISECT came to us with a unique take on how to tell the story of the mike’s hard lemonade brand.

With a simple illustration style (that is still jam packed with character!) we created a seamless piece, without ever moving the actual product. To accomplish this, we staged a shoot in our very own studio and then had a full team of 2D and 3D animators and illustrator work together to bring all the sky divers, lemon pickers, moped riders and aliens to life. Check out the spot and try to find all the hidden Easter eggs!

Category:
Animation Live Action 3D
Length:
1:03
Commissioned by:

mike's hard lemonade

Agency
TRISECT

OFFF Mexico 2015

Entitled "One Fabulous Fucking Filter," the 2-minute animated piece is a hypnotizing visual encyclopedia of styles and treatments involving virtually every production approach. The title both pokes fun at the filterization of our beloved medium and also inspires us with a loving look back at some iconic styles that came before us.

Erin Sarofsky and Duarte Elvas had the privilege of presenting and speaking about these titles at the OFFF Mexico 2015 conference. It was a true honor to be invited and to participate!

The masterful custom score is courtesy of Paul Riggio of Groove Guild.

Category:
Featured Live Action 3D Show Titles Animation VFX
Length:
2:00
Music & Sound Design
Groove Guild

Girl Rising

Last year, Oscar nominated filmmaker Richard Robbins came to Erin to discuss his latest documentary, Girl Rising.

This film journeys around the globe to witness the strength of the human spirit and the power of education to change a girl - and the world. Girl Rising consists of nine different girls' stories of how education factored into their life circumstances. Each girl was paired with a female writer from her own country, and then her story was filmed and narrated. Meryl Streep, Anne Hathaway, Selena Gomez and other acclaimed actors contribute voice performances to the film, which also features original music from Academy Award winner Rachel Portman and Grammy Award winner Lorne Balfe.

Robbins’ approach to the film created a unique challenge: how do we create an open and interstitials that add a depth of knowledge and global context, as well as maintain the flow of the movie? That's where Sarofsky helped. After lengthy discussions and numerous script revisions, we developed a series of scenarios that feature a group of girls, who present important statistical information in both a playful and filmic way. Combining our visuals, Robbins’ writing and Liam Neeson’s voiceover made for not only a beautiful piece, but also an effective way to weave the different stories together.

In the end, we are proud to be a part of a project that delivers a simple, critical truth: Educate Girls and you will Change the World.

Category:
Featured Live Action 3D Show Titles Animation VFX
Length:
2:26
Commissioned by:

Richard Robbins

Director
Erin Sarofsky
Director of Photography
Steven Piet

Shameless

John Wells Productions came to us looking for a main title sequence that captures the essence of their series “Shameless.” Our solution features all the characters in a way that is both distinctly humorous and slightly voyeuristic. The success of the main title as a portrait of the Gallagher family hinges on its unique location. The bathroom as the setting allows the viewer to connect with the family on a very human level, while at the same time it communicates their circumstances, closeness and innate humor.

Category:
Featured Live Action Show Titles
Length:
1:09
Commissioned by:

John Wells Productions

Director
Erin Sarofsky
Director of Photography
Adam Santelli

Community

We are proud to share our main title for "Community." After some discussion and development, we landed on the cootie catcher as the perfect device to take us through the credits. The cootie catcher is inherently amateurish, nostalgic, rich with texture and totally playful... All of which speak to the show and its characters... And it provided the perfect paper canvas to display credits. We executed this entirely in 3D and composited the cootie catcher into the actual library where the majority of the show takes place.

Category:
Featured Live Action 3D Show Titles Animation VFX
Length:
:30
Commissioned by:

NBC, Dan Harmon & Russo Brothers

Director
Erin Sarofsky

The Divide

The creators of The Divide approached us with an interesting challenge for a title sequence… How do we communicate the idea of a post-racial America in an untraditional way?

The series, set in Philadelphia, dives heavily into the gray areas of our justice system, where there is no clear picture who is good and who is evil, whether they are prison inmates or respected politicians.

A wonderful city rooted deeply in our country's history, Philadelphia inspired us immediately. The split between classes is still very evident in the city, and we attempted to capture that division in our titles. By shooting into broken mirrors, we created interesting abstractions and reflections and constructed scenes with an ever-present complexity and fractured nature.

Perhaps that was an ominous way of producing the job, because just before delivery, the network killed the whole direction.

Every aspect of the production process, from concept to completion, culminated in a beautiful main title. Even though the sequence has not aired, we are still very proud of the final result.

Category:
Featured Animation Live Action Show Titles
Length:
:25
Director
Erin Sarofsky
Director of Photography
Steven Piet
Editor
Josh Bodnar
Music
So Loud Music & Groove Guild
Composers
Jon Notar & Premo Cash

The Road to Berlin

We are proud to share the newest commercial spot we produced for Peter Mayer Advertising… “The Road to Berlin” invites viewers to visit the new exhibit at the National World War II Museum in New Orleans.

When we first heard from our friends at PM, we were very excited to work on such an interesting and meaningful project… And when we found out we’d have access to the museum’s WWII archives, we were even more thrilled!

We used a combination of their archival footage and an animated map we created to depict the paths taken by U.S. and Allied forces from around the world toward Germany… Literally, the road to Berlin. With regards to this project, Erin said it best: “We all are hoping that our work, portrayed in a beautiful, compelling way, drives people who wouldn't have already known about the exhibit to go out and see it.”

Category:
VFX 3D
Length:
:30
Agency
Peter Mayer Advertising

CenturyLink - "How Tos"

Arnold Worldwide came to us with several scripts for CenturyLink on how to get things done… Like how to choose your internet speed… Or how to contact the support desk.

While the spots are meant to be informational, they are also hilarious. Before we tell you how to get things done, we show you how NOT to get them done.

This job was perfect for us. Not only do we love telling stories, but we love telling funny stories even more. Even though we had some specific characters to create, their environments and personalities were up to us to decide… Which gave us an endless opportunity to add in little Easter eggs throughout the spots. More importantly, it also gave us the chance to finally catch up on our squirrel animations. Enjoy!

Category:
Animation
Length:
1:00
Commissioned by:

CenturyLink

CenturyLink - Preroll

When we received the scripts from Arnold for three preroll spots for CenturyLink, all we could say was “Yeah! A dinosaur!“ And not just any dinosaur… “A T-REX!”

While not all three spots showcase Terri the T-Rex, they are all hilarious in their own right. Whether it’s a crowd of people closely following your every move or hanging out watching TV with your dog on a cardboard couch, these spots are fun to watch… And were even more fun to make. If you don’t believe us, check out our behind the scenes on the project here…!

Category:
Animation
Length:
:15
Commissioned by:

CenturyLink

Vixen Vodka

This isn’t your average vodka. Vixen Vodka is not only delicious, but it has a point of view. It’s sexy, it’s empowering and it has a unique voice. With this series of 15 second spots for Vixen Vodka, we wanted to feature the product, while at the same time show off just how provocative and compelling the brand is.

The creative was crafted so that the spots could run as pre-roll, broadcast and in bars and clubs. This means they would need to work with or without sound. And because this is a part of the launch of the brand, it had to immediately create product recognition.

Try Vixen Vodka… Because no great story ever started over a salad.

Category:
3D
Length:
:15
Commissioned by:

Vixen Vodka

Music
So Loud Music

Matador

We’ve got a few big Robert Rodriquez fans here at Sarofsky, so you can imagine our excitement when we got the call to pitch main titles for Matador, El Rey Network’s newest series.

The series follows Tony Bravo, a DEA agent who is recruited by the CIA to go undercover as a Los Angeles Riot pro soccer player. In the sequence, we used those themes to fuel our design… Which uses fire to transition throughout the sequence, consuming each title as we go.

Pulling from the series’ setting of Los Angeles, the style of the typography we used is reminiscent of Mexican/Chicano advertising painted on the sides of buildings. Our treatment, however, took that style and treated it with a unique texture: years of sun fading the type.

Category:
Show Titles Animation
Length:
:15
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Michelob

The team at Palm+Havas came to us to help define a direction for their liquid and graphics in their latest round of Michelob spots. From there, we collaborated with the talented people at ImageryLabs, whose bleeding edge technology captured this amazing footage. We could not have worked with a stronger partner.

When the spots were finished, we were sad that most of the amazing liquid footage hit the cutting room floor. So we teamed up with our favorite editor, Josh Bodnar, and resurrected our amazing work. Then we heated up our Smoke and got these liquid-oriented spots all finished.

Bottoms up!

Category:
VFX Live Action 3D Animation
Length:
:15
Live Action Production
ImageryLab
Editor
Josh Bodnar

Capital One Venture

DDB had a series of eight funny scripts that required a certain dry sensibility for the animation treatment. Right away, it was clear to us that the stories needed to be punctuated with the graphics in order to pull off the misdirect up front.

After a couple of rounds of animation tests (and a few rounds of the World Cup), we finally hit the sweet spot. We delivered a set of spots that really drive home the benefit of the Capital One Venture card with a simple, relatable message… What’s in your wallet?!

And a special congrats to Germany… Thanks for the entertainment throughout this job!

Category:
Animation
Length:
:15
Audio Mix Production Company
Groove Guild

Verizon FIOS - Claims

Over the past couple of years, our relationship with MRM Worldwide has continued to grow. With this exploratory project, we were given the creative freedom to develop something unique for the Verizon FiOS brand.

Category:
Animation VFX 3D
Length:
1:03
Commissioned by:

MRM Worldwide

Director
Erin Sarofsky

Brooklyn Nine-Nine

At Sarofsky, we are huge fans of writers Dan Goor & Michael Schur… So when they called us to discuss a main title for their latest project, we were instantly excited.

Once we talked about the premise and tone of Brooklyn Nine-Nine, it became clear that they needed a main title that harkened back to seventies’ cops shows, but that also took into consideration the satiric tone of the series. The editorial style, contemporary graphic look and juxtaposition to music make for a sequence that works perfectly in the overall context of the series… Making it more than just a throwback.

Category:
Show Titles
Length:
:22
Commissioned by:

Dan Goor & Michael Shur

Smirnoff

The team at JWT came to us to incorporate branding and typography into their most recent Smirnoff commercials. We started off with Smirnoff's font, Trade Gothic Condense Bold, then altered it so it would fit seamlessly into their spots. The solution we came up with is a reflection of the neon elements that run throughout the commercial. We then tracked the new typeface into the environment. What we produced included a subtle animation technique and a unique typographical treatment, creating a beautiful super in both English and French.

Category:
Animation VFX
Length:
3:12
Commissioned by:

JWT, NY

The Killing

AMC and Fuse Entertainment came to us looking for an opening title sequence for their newest series, The Killing. In our sequence, we introduce The Killing by taking a journey through eerie, wet Seattle from the perspective the main character, Sarah Linden. As she drives from the city to Discovery Park, multiple environments are seen through the foggy, rain saturated windows of her car. However, throughout the drive, we also cut to erratic and fast moving images of a dead body. We introduce the setting of the show, while at the same time, we witness the inner workings of Sarah's mind.

Category:
VFX Live Action Show Titles Animation
Length:
:30
Commissioned by:

AMC & Fuse Entertainment

Director
Erin Sarofsky
Director of Photography
Michael Ozier

The Playboy Club

The Playboy Club show creator Chad Hodge came to us to create the main title for this awesome series. Our goal was to create a sequence that would capture the retro, 1960s vibe of the show, but would also maintain a modern, contemporary style… The solution uses a stark black and white foundation as the color palette, which allows the Bunny outfits to pop. We produced a live action shoot of the show’s main characters: Eddie Cibrian, Amber Heard and Laura Benanti, as well as three additional Bunnies.

Category:
Live Action Show Titles
Length:
:30
Commissioned by:

Chad Hodge & NBC

Director
Erin Sarofsky
Director of Photography
Steven Piet

Motorola

The team at Ogilvy & Mather came to us looking for a treatment that would feature three bold new Motorola phones, as well as communicate the various attributes that MOTOBLUR has to offer. We filmed the hand model using the phones to make sure the user interactions felt natural. We then replaced the phones with their CG equivalents to create all the flips, turns and other phone movements and composited in the various screen operations.

Category:
VFX Live Action 3D Animation
Length:
:30
Commissioned by:

Ogilvy & Mather

Director
Erin Sarofsky
Director of Photography
Martin Ahlgren

CenturyLink - "Yep"

This year started out with a fun, live action project from Peter Mayer Advertising: CenturyLink - "Yep." Erin Sarofsky directed the live action shoot for this quirky dialogue spot, where we were able to add a bit of humor to the script. We then created and integrated 3D elements in post production, as well as edited and finished the final pieces.

Category:
Live Action
Length:
:30
Commissioned by:

Peter Mayer Advertising

Director
Erin Sarofsky
Director of Photography
Steven Piet
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Happy Endings

The Russo Brothers and creator David Caspe asked us to create a short main title for their latest endeavor: Happy Endings. Our solution captures the fun spirit of the show, while simultaneously interjecting bits of Chicago scenery. We shot the entire sequence with stills in different locations throughout the city, including several shots from our own backyard in the West Loop. We then edited them together to create a constant stream of "happy"s.

Category:
Live Action Show Titles
Length:
:09
Commissioned by:

ABC

Director
Erin Sarofsky
Photographer
Steven Piet
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Superman/Batman: Public Enemies

We created the feature main title for the new animated movie “Superman/Batman: Public Enemies” for Warner Video and DC Animation that tips the hat to Saul Bass. The project is a 2:17 long animated piece that captures the spirit of classic 1960’s film titles. Bold and slightly abstract, the animated twists and turns are geometric references to the power of comic heroes as pop culture icons and a playful lead-in for the graphic novel-style drama to unfold.

Category:
Show Titles
Length:
2:17
Commissioned by:

Warner Brothers Animation

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Batman: Under the Red Hood

We were delighted to have Warner Brothers Animation ask us to produce another main title for their latest Batman film. This movie explores some gritty and sinister themes and is set in the gloomy streets of Gotham City. We created an opening that embellished these ideas by employing dark, graphical compositions that took advantage of textural elements like rain and fog. We created a minimal palette with blacks, grays and blues, then used the iconic Batman yellow as an accent color.

Category:
Show Titles
Length:
2:03
Commissioned by:

Warner Brothers Animation

Rotary International

We created a commercial for Rotary International that works with the rest of their new campaign. A campaign that uses a puzzle and its individual pieces as a metaphor for what an individual person can do in the world. To produce this, we created all the elements in 3D and composited it together to create a lovely, cohesive look that acts as a compliment to the rest of the materials in their new campaign.

Category:
Animation VFX 3D
Length:
:30
Commissioned by:

Romani Brothers, Chicago

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General Motors

Originally, we developed this look and concept for GM's President's Day Event spots... We continued down this same path for their July 4th Sales Event. To evolve the piece, we developed a different graphic armature for the supers and created a few new animations for the backgrounds. To produce the look, we created a series of fully animated backgrounds to be projected onto a 120x60 foot scrim behind the cars. In addition to main projections, we created a bunch of other elements that were projected onto the cars themselves. Once in post, we developed and produced all the graphics elements.

Category:
Animation VFX
Length:
:30
Commissioned by:

McCann Erickson, Detroit

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