Hello. We're Sarofsky tbd*.

We are thinkers.

We’re a project-based, strategic + creative company.
We unite keen strategic discoveries + mind-blowing ideas.
And we develop compelling, creative solutions + stories
for the evolving needs of modern brands like yours.

There’s a reason you’re here.

Maybe you're looking to make noise.
Touch a nerve.
Elevate heartbeats.
Maybe you need to reinvent.
Make your data work harder.
Tell a bolder story.
Launch something new.
Beef up your bottom line.
Maybe there’s something missing.
That’s okay.
We’ll help you find it.

We work differently from an agency.

We’re hungry to help you solve the challenges facing your business.
And we’ll work closely with you to deliver remarkable, beautiful solutions.
And we’ll focus on how clever thinking can elevate your brand's spirit
(and uncover a bunch of metrics the C suite loves to see).
We’re nimble. Transparent. Honest to a fault.
And we pride ourselves with our own humanness.
We’re also project based, not an AOR. So working with us is easy to scope.
And we play very well with others, including your inhouse team or other agency partners.

The truth will set you free.

There are many economic, social and cultural forces that are always in flux.
So understanding what the consumer wants is a growing challenge.
Building internal consensus around solutions can be tricky at times, too.
That’s why you need us.
Because the key to any meaningful conversation is empathy + true understanding.
We’re innately curious.
We take the time to do our homework together for you + with you.
To discover our ideal strategic + sociological outcomes.
From thorough discovery, candid conversation + vigorous client workshops -
we dig deep to find your unique truth.
A little expertise goes a long way.

Think | Create | Make

Frequently Asked Questions

TBD* is:

- A small, diverse team of experts
- Passionate problem solvers
- Highly tactical & solution agnostic
- Flat, fast & easy – fewer layers are easier for our clients and for us
- Producers of impactful work that tackles sticky business problems
- Experienced in creating brand and entertainment solutions – the duality provides depth of thinking

Are you trying to poach business from agencies?

Nope. We love agencies and some of us have worked for several. They’re great and occupy a valuable role we can’t replace. And we don’t want to! We are also very happy to work alongside your agency or internal creative team in order to deliver work that reinforces theirs. We play well with others!

How is tbd* different from an agency?

We’re different in a few ways. First, we’re chiefly problem solvers. Our clients bring us really good questions, opportunities and challenges facing their business and we work with them to deliver remarkable solutions. We’re focused on impact. We’re project only, not an AOR. We typically have long-term relationships with our clients because they love how we work, but our work typically supports and is outside of the ongoing work their agency and/or in-house marketing team provides.

What inspired the creation of tbd*?

In entertainment there is something known as a special sequence. A special sequence fills a unique space or need in a film project. Similarly, we realized there’s a gray space that exists between brand and entertainment that we are uniquely able to fill. In the Venn diagram of brand, entertainment, and a big problem/opportunity, you’ll find tbd* poised to deliver distinctive solutions.

Who works on our business?

Who you see is who you get. The core team (Erin, Eddie + Kimberly) work on your business and deliver the solutions you approve. Select specialists are brought on as needed, depending on the skill set or expertise a specific project requires.

Who does *tbd work with?

We work with decision makers who want to drive change or make waves. The close involvement of decision makers directly equates to the impact of our work. (If we’re using an onion as the analogy, peeling back layers makes everyone teary and they stink after a while.) The type of decision maker who gravitates to tbd* is likely leading a challenger brand looking to make their
mark or a legacy brand that’s charging into a new area. Our clients rely on our team to get smart fast and thoroughly about their unique challenge or opportunity.

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