The type and design of the piece, with its textures and deconstructed compositions, is a nod to Raygun Magazine and the surfer culture of the ’90’s.
Unlike Raygun, where the editorials were more art then legible content, here we had to ensure viewers could read the names. But even still, we managed to create very nontraditional type layouts, animating them so that each had some glitches to reinforce the vibe, music and concept.
The resulting title sequence explores themes that you wouldn’t expect to see in the same place, blurring the lines between childhood emotions, adult sexuality and endorphin-inducing activities. Heightening the sense of danger and tension, we used a “stumble’ effect with the grainy footage, punctuated by fractured Helvetica-type in the titles. These stutter in time with the gritty soundtrack by Atticus Ross.