Planets and stars, sea monsters and spaceships, the faces of lovers, the fruits left behind, we’ve scrawled and scribbled them all in our sketchbooks. But what if? What if we had a tool at our fingertips that could take those dreams and doodles and make them virtually real? When Apple created that tool with its next-generation iMac Pro, few artists realized its capabilities. And so it was that Apple came to Erin Sarofsky with a simple request: Show the world what iMacPro can do.
Erin’s film for Apple’s Artist Film series does just that. Words burst into sprays of magical moon dust, pages of a sketchbook ripple and open, letting forest flora spring out, and sea creatures wriggle free. An octopus pushes pages with his tentacles, and planets spin skyward. Choreographed with the movement, mesmerizing original sound and music tracks from Groove Guild’s Paul Riggio add an ethereal lightness and cadence.
To make the film, Erin’s concept was simple: bring an old sketchbook and its contents to life by combining live action, computer graphics (both photo-real and illustrated CG) and compositing, using the iMac Pro to put it all together.