For bright and bouncy fun, computer generated (CG) animations do it best. Make that photo-real CG, and the options get more interesting. Havas Chicago’s mission for us with a series of spots starring Babybel cheese products was, “fun irreverence.” They wanted the CG animated cheeses to be the main characters in the commercials, photo real and playful—a wonderful challenge.
To set the right tone throughout, we created a minimal world for each product, with predominantly white space as the perfect background for the bright red pops of color. A great chance for us to showcase our CG skills, the finished commercials perfectly capture how in our best work, we play.