For bright and bouncy fun, computer generated (CG) animations do it best. Make that photo-real CG, and the options get more interesting. Havas Chicago’s mission for us with a series of spots starring Babybel cheese products was, “fun irreverence.” They wanted the CG animated cheeses to be the main characters in the commercials, photo real and playful—a wonderful challenge.

To set the right tone throughout, we created a minimal world for each product, with predominantly white space as the perfect background for the bright red pops of color. A great chance for us to showcase our CG skills, the finished commercials perfectly capture how in our best work, we play.

Thinking it through, the iconic, red-wax coating bitty Babybel cheeses are known for, gave us an idea: What if we created an entire cast of wax-dipped characters, and had them dancing in Dairyland, swinging in playgrounds, picnicking with crackers? 

Once we decided to go all out with that iconic red wax, everything else fell into place. We started with the cows, and then had the little cheeses unzip to become flowers, and then re-imagined  birds as little flying Babybels…it was all just magic.