We love it when our clients want to push a brand in new, bold directions!
And that’s exactly what happened in ‘Wait for the Drop’. Once we heard the first music selects we knew we had a design treat on our hands! The team at Highdive wanted to speak to a younger audience in a fresh, irreverent and energetic way. To do that, this piece is driven by a fast paced EDM track with an obvious ‘drop’ moment, cleverly alluding to the drop in the customer’s phone bill.
The edit was crafted by our friends at Utopic. It was essential to work closely with them in order to achieve the right balance of energy. The animation of the graphics had to be quick, flash and cut on and off. To achieve that, the edit actually had to slow down a bit giving the viewer time to process what they were seeing on the screen. Keeping up with the cadence of the music track, both editorially and animation-wise, turned out to be the key to this successful spot.