Familiar with The Barkers’ signature flair, Crate & Barrel reached out to them to add some “Barker Sparkle” to its holiday spots for Thanksgiving, Christmas and New Year’s Eve. To infuse the spots with magic The Barker’s decided to mix stop motion with live action.
And when The Barkers do stop motion? They go all out. “We don’t like things looking choppy–so we do a lot of small moves that we manipulate later in post, to keep the motion more fluid—speeding up and slowing down the way things in real life do,” Chris explains. When you toss a ball up, for example, it slows down until it falls. Then it speeds up again. “That was the kind of stop motion we wanted to create for Crate & Barrel.”
To achieve this, The Barkers did over 200 individual item moves for the Christmas table spread alone. “This gave our animators a lot of wiggle room in post to play with which items appeared and disappeared, how they moved and when,” says Chris.