But our work wasn’t done! Thrilled with our main title solutions, Marvel Studios asked us to also do the end crawl. Finding creative ways to entertain audiences while they’re waiting for the cool tags that come at the end of a film is no small task.
“You go from a main title which can be very artful, to an end crawl which has thousands of names. It’s like reading a contract,” says Erin. “My god! Unless your name, or your kid’s name is in it, there’s a pretty good chance you’re not reading it! So, to keep eyes on the screen and give people things to laugh at and be engaged with was a challenge.”
Our winning concept for the crawl came with a built-in ‘70s vibe: Album covers. Literally raiding our family’s closets, we searched out and scanned scratched-up old album covers, referencing the colors and graphics in our artwork, while being careful not to include anything too referential or specific.