The film opens with the vision of a robotic eye beaming on rank-in-file robotic masses, all receiving computerized messages from a metallic-clad leader under a glowing new-world insignia. We see zombie-like humanoids in transit and at home silently receiving visual inputs through tubes connected to their eyes. Pills float and explode with psychotropic messages. A glowing brain is inputted into a robotic shell. Embryos take shape in tubes arranged in the shining pillars of a looming sanctuary. The camera pans past icons of world architecture with the planetary insignia glowing overall, until we see a human with outstretched hand dissolving, its facemask rusting in the cracked earth. As a glowing remorseful teardrop falls, resolution comes with our fantasia of an other-worldly flower, reaching up and blooming in a symbol of rebirth.
Conceptualizing the piece, we wanted it to work with the song lyrics, which warn that while technology can delight, it can also be used to manipulate and homogenize.
Even further, we wanted our piece rooted in the futuristic speculation that technology could disastrously push humanity into a totalitarian structure. “That isn’t just a national issue, it is a global issue,” says director Erin Sarofsky. “And we wanted to key in on the need for humans to start seeing the beauty in our natural differences, because total homogenization is waaaay scarier than individuality.”