How do you get from here to there? If you’re a renegade, you do it with vida loca and probably some off-road wildness on the way. Jeep’s Renegade urban and off-road subcompact celebrates that wild, free, bad-ass spirit. To let the world know it, DDB Chicago tapped us to create a suite of four “Release your Renegade” commercials for the vehicle’s launch.
Since nothing says bad-ass better than the music of up-and-coming artists Halsey, Uri Grey, Molly Kate Kestner and Chloe Nixon, Jeep licensed their hits and handed off to us to run with the project.
That’s where the fun really began. Filming on a soundstage, our founder Erin Sarofsky analyzed and worked with each performer’s energy and aesthetic, watching and directing the way they moved, and danced–vital for shaping the tone and look of the four 30-second spots.