DDB
State Farm
Directed by The Barkers
Live Action
Finishing
VFX/Visual Effects

State Farm

DDB had a brilliant idea for a series of State Farm commercials that would live on Instagram’s Stories. Playing with the insurance agency’s tag line, “Here to help life go right,” the idea was to show a series of relatable mishaps that State Farm helps cover by changing just that one word to fit.

Story Time

DDB had a great idea for a series of State Farm commercials that would live on Instagram’s Stories. Playing with the insurance agency’s tag line, “Here to help life go right,” the idea was to show a series of relatable mishaps that State Farm helps cover, changing one word in the tagline to fit: “Here to help life go right,” became “Here to help laundry go right,” (showing a room full of suds and a malfunctioning washer) and so forth.

But insurance ads are expensive, and social budgets aren’t normally big enough to execute grand moments, so when DDB tapped The Barkers to make the series, they also asked the team for help find affordable ways to carry the project through.

“We love it when an idea is clear and packaged so neatly,” says Chris. “We’re directors, designers, photographers, and while we think creatively, we can also think in logistics. So we were happy to come in early to help them adjust some of their ideas to fit the budget, finding a solution that both the agency and the clients loved.”

Bringing the “go right” moments to life in the spots was “almost too much fun,” says Chris: “We loved playing with the 9:16 vertical croppings and hiding things off screen so the next story would reveal something new with each frame.”

Putting it all together, The Barkers relied on a mix of practical effects and graphic art (GFX) added in post-production, with a lot of help from Sarofsky. “There’s always an element of creative alchemy you have to use in order to balance cost and visual effectiveness,” Chris explains. “We wanted it to be real. Some things are more cost effective to do practically, and other times it’s a GFX job all the way. That’s why we love working with Sarofsky on post when the opportunity presents itself.”

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Project Credits 
  • Director
    The Barkers
  • Director of Photography
    The Barkers
  • Executive Producer
    Steven Anderson
  • Line Producer
    Karen Carter
  • Creative Director
    Erin Sarofsky
  • Art Director and Set Design
    Hero Solutions
  • Jay Neander
  • Creative Lead
    Duarte Elvas
  • Producer
    Bryan Haney
  • Motion Designers
    Brent Austin
  • Tanner Wickware
  • Adam Tow
  • Jeff McBride
  • Editor
    Jamie Gray
  • Flame
    Ed Nichols
  • Color
    Co3
Client Credits 
  • Agency
    DDB
  • Producers
    Dan Levengood
  • Tim Allan
  • Creative Director
    Tim Holmes
  • Copywriters
    Jackson Ozark
  • Lauren Riddoch
  • Art Directors
    Mark Fuentebella
  • Andrea Knowles
  • Client
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