To do so, Strang knew he needed to find a person at the school who truly represented the soul of the institution — both to the current generation of students and to past generations. “As creative directors and storytellers in the constantly shifting landscape of advertising, we knew that we couldn’t play this one safe,” says Strang. “Tried and true scripts weren’t going to work. To break through to our audience, we needed to find a truly great subject–a natural storyteller whose authenticity would do the hard work for us.”
John Carruthers was just that person. His Storm King story is one with deep roots and broad branches—a story that resonates with students past and students present. In the end? Strang’s film was responsible for the success of a massive, $30M fundraising campaign at Storm King.