Imagine a world made of TicTacs! That’s what creative partner Noise Vancouver asked us to do in this commercial for the tiny white mints. Communicating a minty flavor-packed world of fast, fun coolness, we take viewers on a virtual roller coaster ride with a little hummingbird as our narrative guide.
His sharp beak taps open the top of a frosty pack of Tic Tacs and the mints burst out in a swirl of white, transforming little bird and the universe he flies through into Tic Tac-tiled animations. We swoop with the bird up and over a Tic-Tac roller coaster, shooting into space with a burst of fireworks finish.
For the sound, we teamed up with our friends at Groove Guild to create a catchy upbeat track emphasizing both the refreshing flavor and “Pop Open Fun” tagline.