YWCA
VSA Patners
Directed by Ben Strang
Live Action
Editorial
Finishing

YWCA “Until Justice Just Is”

Times may change, but worthwhile missions do not. For over 160 years, the YWCA has fought to eliminate racism, empower women, stand up for social justice, help families, and strengthen communities. Reinforcing the urgency of its mission in the midst of socially and culturally volatile times, YMCA asked film maker Ben Strang to create a moving piece in support of the Black Lives Matter (BLM) movement.

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Until Justice Just Is

Times may change, but worthwhile missions do not. For over 160 years, the YWCA has fought to eliminate racism, empower women, stand up for social justice, help families, and strengthen communities. The organization stands strong in that mission today. Giving voice and support to over two million women, girls, and their families, YWCA advocates for equal pay, immigration reform, voting rights, and other issues vital to the communities they serve. Reinforcing the urgency of its mission in the midst of socially and culturally volatile times, YMCA asked Ben Strang to create a moving piece in support of the Black Lives Matter (BLM) movement.

Joining this project at the script stage, Strang and his team kept thinking of the iconoclastic community leadership of black pastors and civil rights activists who have transformed our country over the past two centuries.  “We decided the best way to share their transformative message with depth and resonance would be to have one of these leaders narrate the piece,” says Strang.  Los Angeles Pastor Jacob Johnson powerfully did so, completing the entire voice-over in one take.

In contrast with the loud messaging of current advertising, Strang took a much quieter and more thought-provoking approach with his visuals, using a wide spectrum of verité photography from BLM protests across the country to tell a story of togetherness and value-driven leadership. Tapping into the power of visual stillness, the piece holds the space required for Johnson’s sobering voice-over to be more deeply heard and appreciated.

👀💻

You can learn more about ongoing YWCA initiatives at https://ywcaisjustice.org

Director – Ben Strang

Ben is a Maryland-native, an award-winning writer-director and a photographer. Operating out of Santa Monica, California his music video and commercial works have garnered millions of views and he has directed for blue-chip brands from around the world. As a photographer and a filmmaker, Ben’s work explores themes about holding onto the past, community identity, and the resilience of the human spirit and his latest project, BEAST won Best Independent Episodic at SXSW 2018 and the 2019 Telly Award for best director.

Project Credits 
  • Director
    Ben Strang
  • Executive Producer
    Steven Anderson
  • Executive Creative Director
    Erin Sarofsky
  • Producer
    Dylan Ptak
  • Photography
    Eitan Almagor
  • Mack Fisher
  • Brooke Hopkins
  • Various
  • Edit and Finish
    Ben Strang
  • Creative Leads
    Duarte Elvas
  • Stefan Draht
  • Motion Designers
    Nicole Colvin
  • Jamie Gray
  • Tanner Wickware
  • Cat McCarthy
  • Griffin Thomas
  • Voice Talent
    Pastor Jacob Johnson
Client Credits 
  • Agency
  • Producer
    Bryan Haney
  • Creative Directors
    Chrystine Witherspoon
  • Avery Gross
  • Kim Mickenberg
  • Evan Thompson
  • Elle Abarca
  • Client
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