Ads typically produced for the packaged goods category can feel over-produced and uber- idealized. So it was refreshing to collaborate with Haberman on something so authentic.
With the live-action footage captured, our campaign editor Tom Pastorelle sequenced the best moments. We had a blast adding little bits of illustrated, animated graphics punctuating what the kids said and did.
In the finished spots, a giggling redhead tells us he’s never opened a can before. A curly-topped boy spells “fizzy” with a zillion extra ‘z’s. Siblings vie for sips of each other’s drinks. Bubbles pop, flavors line up, and cans are clinked. Underscoring the client’s zero-sugar, nothing artificial message, we finish with a wave of a magic wand and type that lets viewers know the product is, “everything you wished for.”