Bangtel was one of the first Airbnb “boutique” lodging and hospitality companies out there. Not your typical rental offerings, Bangtel units are designed with Instagramers in mind: Every room is photo worthy. So, when Bangtel concept creator Liz Klafeta reached out to The Barkers to create a campaign that fit the aesthetic, they were thrilled.
“Liz wanted a social campaign that would show how great her units were, compared with the average Airbnb,” says Chris. Also, while Bangtel was popular as a party rental, Klafeta wanted the campaign to reach beyond the “partier” demographic, “to show that families could stay there, that people working and traveling could keep up with their day-to-day business there. Basically, that anyone can enjoy a stay at a Bangtel and feel at home,” says Chris.
To deliver, the Barkers came up with a “you-fill-in-the-blank” idea for the campaign: “_____ Here. Work, Play, Party Here.” And to add a little “wow” to the spots, they decided to blend reality with a 2D limbo world where things could be a bit more colorful–just like Bangtel rentals.