Bangtel
Directed by The Barkers
Live Action

Bangtel

Bangtel was one of the first Airbnb “boutique” lodging and hospitality companies out there. Not your typical rental offerings, Bangtel units are designed with Instagramers in mind: Every room is photo worthy. So, when Bangtel concept creator Liz Klafeta reached out to The Barkers to create a campaign that fit the aesthetic, they were thrilled.

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Making It Instagramable

Bangtel was one of the first Airbnb “boutique” lodging and hospitality companies out there. Not your typical rental offerings, Bangtel units are designed with Instagramers in mind: Every room is photo worthy. So, when Bangtel concept creator Liz Klafeta reached out to The Barkers to create a campaign that fit the aesthetic, they were thrilled.

“Liz wanted a social campaign that would show how great her units were, compared with the average Airbnb,” says Chris. Also, while Bangtel was popular as a party rental, Klafeta wanted the campaign to reach beyond the “partier” demographic, “to show that families could stay there, that people working and traveling could keep up with their day-to-day business there. Basically, that anyone can enjoy a stay at a Bangtel and feel at home,” says Chris.

To deliver, the Barkers came up with a “you-fill-in-the-blank” idea for the campaign: “_____ Here. Work, Play, Party Here.” And to add a little “wow” to the spots, they decided to blend reality with a 2D limbo world where things could be a bit more colorful–just like Bangtel rentals.

“We thought that the flat 2D animations would pop in Bangtel’s vibrant real-world settings,” says Chris. The approach also helped The Barkers to keep its crew lean, eliminating the need for food styling in the breakfast scene. “Once we had the idea, it was easy to create scenarios that covered a full range of personalities and situations,” Chris adds.

The Barkers worked with an illustrator to design the look of the 2D art added in post. Keeping things simple, the illustrations were designed to look like stickers you’d use in “Stories” on Instagram. “It only took us one day with an illustrator to dial in the look for the flat elements,” says Chris.

Scenes were shot over a three-day period, mixing the approaches. In the eggs and toast scene, for example, The Barkers created a practical green screen egg (and toast) that the talent interacted with so that the food would feel integrated into the environment. “The egg moves in the pan–it’s flat, but it slides onto the bread perfectly,” Chris explains. “That helped us anchor it in post-production more easily. For the other 2D scenes, we didn’t need talent to interact, so we just shot the scene and layered the 2D elements in post.”

Project Credits 
  • Director
    The Barkers
  • Director of Photography
    Megan Donnelly
  • Producer
    The Barkers
  • Hair and Makeup
    Jamie Tannenbaum
  • Wardrobe Styling
    Kristen Barker
  • Set Design
    Liz Klafeta
  • Chris Tuttle
  • Edit
    Ryan Linich
  • Illustrator
    Rick Boven
  • Graphics
    Mike Fernandez
  • Ryan Linich
Client Credits 
  • Client
    Bangtel
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