We love it when we are brought into the design process early. And that’s just what happened with rebranding for Aleve, a leading over-the-counter pain-relief product. Ad agency Energy BBDO approached us right at the start, to design new graphics and a series of commercials that could revitalize and add recognition for the brand.
Directed by the Russo Brothers, Captain America: the Winter Soldier has a character-driven plot of intrigue and espionage. That rich plot makes the film more of a '70s conspiracy thriller than the typical super-hero movie. We wanted our main-on-end title sequence to reflect that. To get there, we distilled the complexity of the story themes and characters down to their most basic elements. Working in a simple style with bold graphics and strong, legible typography, we created iconographic vignettes representing the actors and themes.
When our friends at Arnold came to us with the fun idea of making an “endless couch” commercial promoting Century Link’s Prism TV package, we fell in love with the concept. Simple whimsy at its best, the animated spot takes us down an endlessly long green couch populated by characters that come and go with the fast-moving narrative soundtrack.
What is the shape of creative play? Circles roll, triangles climb and blocks stack. But tubes? Tubes can do so much more! The amazing creative team at Ogilvy Chicago developed vibrant new branding for The National Children’s Museum in DC and we were thrilled when they asked us to bring it to life--tubes and all, in motion.
Ramy Youssef won a Golden Globe award and Emmy nominations for his semi-autobiographical show, Ramy, on Hulu. The story of a first-generation Egyptian-American trying to figure out where he fits between two vastly-different cultures, Ramy finds humor in the clash. Our main title for the show does, too.
We were delighted when Ogilvy Chicago and The Chicago International Film Festival came to us to bring their work to life. The long piece we created was shown before each film at the festival. And we were also tasked with creating additional animated pieces that aired across social channels to drive attendance.
You can say a lot with a picture, but for fast, sharp, can’t-miss messaging, typography rules. We’ve often said, if you don’t love type, you’re not a designer. And we’re designers who truly love type. That’s what makes working on Verizon ads fun for us.