Arnold
CenturyLink
Character Design
Animation
2D Animation
Illustration

CenturyLink “Endless Couch”

When our friends at Arnold came to us with the fun idea of making an “endless couch” commercial promoting Century Link’s Prism TV package, we fell in love with the concept. Simple whimsy at its best, the animated spot takes us down an endlessly long green couch populated by characters that come and go with the fast-moving narrative soundtrack.

Play This Clever Spot
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The Endless Couch

When our friends at Arnold came to us with the fun idea of making an “endless couch” commercial promoting CenturyLink’s Prism TV package, we fell in love with the concept. Simple whimsy at its best, the animated spot takes us down an endlessly long green couch populated by characters that come and go with the fast-moving narrative soundtrack.

With the appearance of our host family (mom, dad, daughter and pup) we move merrily along, meeting all of the characters families will be able to access with Prism TV.  Suited-up athletes, newscasters and cameramen appear as the narrator talks about pro and college sports, local and national news.  Moving on to reality shows and Hollywood movies, the couch acquires a film set’s worth of actors, make-up artists, and a red-beret-wearing director.

With the mention of interactive features, action-movie figures take a seat on the sofa next to an unlikely trio of fly-fisherman, chef and anemic looking vampire–with Bigfoot striding behind. And promoting the package’s surf, stream and online play perks, we meet a rainbow-maned unicorn, YouTube troubadour, chatroom pals and online shoppers.

In short?  there was no relaxing on this couch.  We populated it with more than 50 characters. And using some inverse kinematics scripts in After Effects, we were able to create great, lifelike movements for all of them. When it was time for this job to ship out, we kinda wished it had been endless: Who doesn’t love animating unicorns, robots and zombies all day?

This was an immersive dive into creating fully animated, character-driven commercials, and what a dive it turned out to be! The fun didn’t stop with a series of couch commercials. Our beloved characters played starring roles in other social content, OLV’s and how-to videos.

The Social Spots

As with most work these days, there were many additional social spots that rounded out the campaign. In this case, we changed a lot more than aspect ratios and story lengths. We added to our characters’ stories launching them off the signature green couch and into the world.

Cardboard Couch
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Never Far Behind
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The How Tooooooo’s

Even better? The fun didn’t stop with a series of commercials, pre-roll and social content. Our beloved characters played starring roles in a series of how-to videos, as well.

I love it when a fully integrated campaign comes together.

Project Credits 
  • Executive Creative Director
    Erin Sarofsky
  • Executive Producer
    Steven Anderson
  • Producers
    Sam Clark
  • James Babiarz
  • Creative Director
    John Filipkowski
  • Motion Designers
    Brody Davis
  • Zach Landua
  • Jeff McBride
  • Josh Smiertka
  • Dan Tiffany
  • Domico Watson
  • Finish
    Erik Uy
Client Credits 
  • Client
  • Producer
    Alissa Feldbau
  • Copywriter
    Arthur Warren
  • Art Director
    Julianna Rose
  • Client
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