Ogilvy
CFA Institute
Motion Branding
2D Animation
Animation
Character Design
Motion Design

CFA Institute

Adding motion to the messaging behind CFA Institute’s current initiatives, Ogilvy teamed with us for its global campaign. To honor the simplicity of CFA’s branding, Paul Wearing’s gorgeous illustrations, and the scripts, our success with the project hinged on restraint. To let the branding and messages sing, we made sure that the logo and artwork were the primary elements we used to tell the story for each of the spots.

Branding Made Simple

Adding motion to the messaging behind CFA Institute’s current initiatives, Ogilvy teamed with us for its global campaign. To honor the simplicity of CFA’s branding, Paul Wearing’s gorgeous illustrations, and the scripts, our success with the project hinged on restraint.

To let the branding and messages sing, we made sure that the logo and artwork were the primary elements we used to tell the story for each of the spots.

Speaking to CFA’s membership of investment professionals, each story was shaped to emphasize a different important message. One spot encourages members to keep job creation at the forefront. Illustrating this, we show a matrix of gears, immobile until the CFA logo rolls in to set them in motion. In a spot emphasizing ethics, hands reach up to the highest standard, catching the CFA logo like a moon in the sky. And to illustrate how transparency and expertise build trusting relationships, our animations show hands building blocks that transform into the CFA logo.

 

Play “Faces”
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This project is a great illustration of how simple treatments often communicate the best.

A Better World
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Blocks
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Hands
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Gears
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Project Credits 
  • Executive Creative Director
    Erin Sarofsky
  • Executive Producer
    Steven Anderson
  • Producer
    Madeline Miller
  • Creative Director
    Stefan Draht
  • Illustrator
    Paul Wearing
  • Motion Designers
    Brent Austin
  • Chas Fries
  • Dan Tiffany
  • Jeff McBride
  • Tanner Wickware
  • Editor
    Erik Uy
  • Assistant Editor
    Sophie Mannaerts
Client Credits 
  • Agency
  • Creative Director
    Rob Jamieson
  • Producer
    Maggy Lynch-Hartley
  • Copy Writer
    Damon Lockett
  • Client
    CFA
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