Our overall typographic treatment for Cherry alludes to poster and book cover designs–a logical nod to Nico Walker’s novel. To keep the type from looking computer generated, we added a subtle optical treatment.
For our primary typeface throughout, we selected Bee Four. It’s a bold, tall, headline sans typeface designed in 1995 by URW Studio.
DIN Condensed, paired nicely with Bee as a secondary typeface. To ensure proper contrast and visual hierarchy between the two, we played with size, weight and very wide tracking.