Since TV host Samantha Bee went “Full Frontal” with her satirical views of the news, the tiny Titan has tilted at dozens of giants, building a huge following for her late-night show. Fast-talking, smart-assed and funny, Bee’s stingers hit so many targets President Trump wanted her canceled. Instead, making even more of Bee’s moxie, show producers asked us to shape a new opening sequence for Full Frontal with Samantha Bee—presenting Bee the way the world sees her: A fearless, surefooted giant in America’s chaotic cultural landscape.
Our chosen approach combines a “punk rock poster” aesthetic with the gigantic Samantha idea. The chosen scenarios we crafted set a colossal Samantha in familiar terrain: standing up for human rights, important legislature, female leadership, representation and activism.