“Platonic,” is an Apple TV+ limited series created by Nick Stoller and Francesca Delbanco, starring Rose Byrne and Seth Rogen.

It’s the story of Sylvia (Byrne), a happily married but somewhat unfulfilled woman and Will (Rogen), a middle-aged man-child going through a painful divorce. In college Sylvia and Will used to hang out, partying and laughing but, importantly, never sleeping together. They eventually went their separate ways because adult life got in the way. Now after all these years they reconnect, rekindling their friendship, picking up where they left off with their antics.

The show explores how traditional gender roles have shaped our adult circle of friends. Post-grad and especially post-marriage women and men tend to self-segregate. It’s this insight that led us to our main title treatment.

We explored male/female relationship dynamics visually with simple lines. The blue and pink strands evoke the personalities of Will and Sylvie; the way that they flow, intertwine, separate, influence, and confound each other. At times they become pieces of larger patterns only to break out and play on their own once again, and yes, cause a bit of chaos along the way. Since the linework was so central to the look and the theme it made sense to create our own hand-drawn typeface as an extension of the lines. The lines could literally flow into and out of the titles allowing us to harmonize them fully while not obscuring the letterforms. It’s rare to have the cast and crew credits to be so integrated into the key visuals within a main title and we are so excited that it all lives as one visual language.

The long main title will air on the first episode and is set to the Dashboard Confessional’s version of “We Used To Be Friends” by The Dandy Warhols.

Check out this amazing NYT article where Nick and Francesca share the nuances of how the series came into being.