Superman
Once again, legendary director and DC Studios Co-CEO James Gunn tapped us to design the typography and title sequences for his much anticipated Superman, the first feature film from the newly reimagined DC Studios. Understanding the cultural weight of the assignment — ushering in the fourth generation of live-action Superman films — we approached the sequence as more than just credits: it’s an emotional on-ramp for a new era of the storied franchise.
Sarofsky’s interpretation sets the stage at the beginning of the film, with the animation of Superman’s iconic S-Shield morphing off of Superman himself into a glowing, solar-infused moment before sending it racing off into the horizon.
Superman’s iconic S-Shield logo begins as an integral part of his suit, then gracefully detaches and transforms in a radiant, solar-charged burst.
Glowing with energy, it soars into the sky, accelerating toward the horizon — setting an epic and symbolic tone for the story to come.
“Sarofsky has been a part of our creative family for years. They’re always offering bold ideas, excitement about the project, and flawless execution. They have a unique ability to either invent something entirely new or evolve an existing world, as they did with ‘Superman’.”
The titles present a mesmerizing interplay of dynamic typography and volumetric light sequences. Superman’s power source — Earth’s yellow sun — serves as a multilayered metaphor, conveying the warmth he embodies as a Super Hero, as well as the energy of the filmmakers, artists, and crew who brought this story to life. In classic Gunn fashion, the action pulsates to a banging rendition of “Punkrocker” by Teddybears with Iggy Pop on vocals.
To infuse new life into the titles for diverse fans – from lifelong devotees to modern theatergoers unfamiliar with the legacy – we leveraged half a century of practical effects, techniques, and design history.
We focused our artistic efforts to pay homage to the Greenberg Brothers’ iconic 1978 Superman opening titles.
To tackle the challenge of keeping viewers engaged during a two-minute sequence of name credits, we explored a wide range of visual approaches centered around the expressive qualities of light.
This included everything from colorful light streaks and radiant rays to bokeh effects, aurora-like movements, light leaks, lens flares, and — most notably — the iconic light trails inspired by the original 1978 film.
Our goal was to steer clear of a rigid or overly polished CGI aesthetic. Instead, we embraced texture, organic motion, and subtle imperfections to create a more tactile, cinematic feel that honored the spirit of the original while feeling fresh and immersive.
Aiming for a gritty, grounded aesthetic, we deliberately avoided the slick, over-polished feel of conventional CG. Instead, the volumetric light effects were informed by a series of hands-on experiments with analog and practical lighting techniques, using materials like glass, smoke, and physical filters to capture organic textures and natural imperfections. This approach helped connect the sequence to the optical quality of the original ’70s films and brought a sense of realism to the visual language.
Building on the blue and teal palette of the original Superman titles, the sequence is a delightful journey through colors, gravitating toward warmer tones — reds, oranges, and yellows — reflecting the film’s color palette.
The intentionality of the color was thoroughly considered throughout the process, ensuring a cohesive visual experience.
For example, the colors shift to represent other characters from the DCU while still maintaining a Superman-centric focus.
To provide essential backstory and orient the audience before the action begins, the director conceived a title sequence inspired by the iconic openings of the Star Wars saga.
These titles unfold over a stark, icy landscape — serving as the audience’s first visual impression of the film. Beyond delivering narrative context, the sequence is carefully designed to establish the film’s tone: quiet, still, and hauntingly cold.
To preserve this atmosphere, we collaborated closely with the editorial team, carefully timing each paragraph of text to align with the pacing and mood of the footage.
The end result is a deliberate and immersive introduction that draws viewers into the world with a sense of solemn anticipation.
As with our previous collaborations with James Gunn, the subtitles were thoughtfully crafted to complement the tone and composition of each scene. After an extensive exploration of typography, we ultimately chose Bricolage Grotesque Bold, applying an optical treatment that gave the text the appearance of being printed directly onto the celluloid. These subtitles played a crucial role in conveying the Boravian characters’ dialogue, ensuring both clarity and stylistic cohesion within the film.
While we aimed to stay true to the classic Superman title sequences, we also wanted to update the overall look for a modern audience — making a thoughtful refresh feel essential.
The iconic outline light extrusion effect is most effective with sharp angles and clean lines, so we focused on geometric typefaces that echoed the original while simplifying some of the letterform curves.
Montserrat Extra Bold proved to be the perfect fit — preserving the sense of nostalgia while giving the title sequence a contemporary edge.
-
Executive Creative DirectorErin Sarofsky
-
Executive ProducerSteven Anderson
-
Creative LeadDuarte Elvas
-
Head of ProductionJoel Signer
-
Senior ProducerDylan Ptak
-
Look Development / DesignAdrian Leung
-
Lead AnimatorRafael Sousa
-
AnimatorsDavid Dura
-
Davis Cameron Chu
-
Dmitry Fedorov
-
ClientDC Studios
-
Writer / DirectorJames Gunn
-
Executive ProducerGalen Vaisman
-
Post SupervisorJosh Levinson
-
EditorsWilliam Hoy
-
Craig Alpert
-
Assistant EditorBen Stringfellow
-
Matthew Simpson
-
VFX SupervisorStephane Ceretti
-
VFX ProducerSusan Pickett
-
VFX Associate ProducerDanielle Carney