The Chicago International Film Festival
Ogilvy
Motion Design
Typography
2D Animation
Animation

The Chicago International Film Festival

We were delighted when Ogilvy Chicago and The Chicago International Film Festival came to us to bring their work to life. The long piece we created was shown before each film at the festival.  And we were also tasked with creating additional animated pieces that aired across social channels to drive attendance.

For All Movie Lovers

The Chicago International Film Festival is the longest-running competitive film festival in North America. It’s also one of our city’s most anticipated annual events. So we were delighted when Ogilvy Chicago and CIFF came to us to create the long piece that would be shown before each film. Driving attendance, we also created short animated pieces that aired across social channels.

Primarily a type-driven project, our challenge was figuring out how to use typography to articulate complex thoughts. To do that, we boiled each idea down to the simplest visual representation possible, and then animated it. So much fun! In typograhic answer to a casting call for all kinds of movie watching “types” we launched into word play.  The words, “Movie lovers” squished in for an “e” and “l” smooch. The phrase “Loud laughers” ha-ha’d in giggly “h” and “a” animations. And illustrating “popcorn aficiandos”? We literally popped the word “popcorn” into big fat puffs.

Such simple, bold solutions were a fun welcome to viewers, brought Ogilvy’s branding for the festival to life, and celebrated CIFF. Our simple black and white palette, minimal type treatments and great sound design also worked really well with our finish: CIFF’s dramatic logo: a composite of early film actresses eyes shown as repeated framed in a film strip.

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Project Credits 
  • Executive Creative Director
    Erin Sarofsky
  • Executive Producer
    Steven Anderson
  • Creative Lead
    Duarte Elvas
  • Producer
    Andrew Rosenstein
  • Motion Designers
    Matt Miltonberger
  • Griffin Thompson
  • Ally Munro
  • Tobi Mattner
Client Credits 
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