Very much like the family at the heart of this story, we began our design process with a notion and a goal. But as is the case with all design challenges (or flights to freedom), it took several twists and turns to get to the final destination.
We wanted to tell the story of travel and journeying using metaphors of migration and path tracing. The idea was to create a sense that we were following the family’s journey from Southern California to Central America, but eschewing expected tropes such as pins in a map or path-lines across aerial photography. Our solution? Subtly weave threads through physical environments the family would have traversed: A thread snagged on a barbed wire fence. A dusty highway in Mexico. A line tangled amongst mangroves on a jungle coast.