You can say a lot with a picture, but for fast, sharp, can’t-miss messaging, typography rules. We’ve often said, if you don’t love type, you’re not a designer. And we’re designers who truly love type. That’s what makes working on Verizon ads a fun challenge. The brand is known for its kinetic type messaging. Punchy, stark black and white, easily read at warp speed, Verizon’s spots communicate quickly with type, strong writing and a driving music track.
We collaborated with global ad agency McCann to create spots touting the company’s blazing fast speeds—11 times faster than AT&T and 14 times faster than T-Mobile. The spots shout out Verizon’s competitive 5G advantage, and, its investment in next-generation infrastructure that ensures leadership in the future.