For the commercial, Verizon wanted us to highlight five key features: The voice-activated remote, which lets you search, change channels, and control power and volume. Picture quality—4K ultra high definition is the highest video output resolution even possible for TV, is another huge selling point. So is the recording capability: It lets you record six shows at once. All that, plus versatility–Netflix/Pandora and YouTube are integrated. And, you can take it all over your house by adding WiFi set-up boxes to all your TVs.
To say all that, we sequenced CG graphics of the devices with footage from popular shows, making sure to hook every demographic. And we created bursts of animated text punctuating the piece throughout, from the simple command, “Say Play,” in black, to “Say Whoa!” in a shout of red, over the fantastic picture quality.