“Live your best” is more than a tagline for Zevia: It’s the bedrock of the brand’s essence. Communicating that the brand is more than just another sparkling beverage line with zero sugar and zero calories, Zevia wants the world to know its product as one smart, easy choice among the litany of choices people make for healthier, happier living. Zevia believes that to live your best you don’t have to be a fitness guru, you just need to make more in-the-moment decisions that add up to better health and well-being
To get at that with this spot, Director Erin Sarofsky kept Zevia’s mantra in mind through every aspect of production. Showing real people, living real moments in real lives, she cast and crafted scenarios that would best tell the story. Being playful in spin class, making healthy food choices for your family, dashing after your escape artist dog– even trying to get some yoga in around your curious toddler. All are real-life, real-people scenarios that resonate.
Working with the captured footage, we added a blue overlay and prominent typography to ensure synergy with Zevia’s other branded marketing materials.