Haberman
Zevia
Directed by Erin Sarofsky
Live Action
Editorial
Motion Branding
Finishing

Zevia “Live Your Best”

“Live your best” is more than a tagline for Zevia: It’s the bedrock of the brand’s essence. More than just another sparkling beverage line with zero sugar and zero calories, Zevia wants the world to think of its product as one smart, easy choice among the litany of choices people make for healthier, happier living.

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“Live Your Best”

“Live your best” is more than a tagline for Zevia: It’s the bedrock of the brand’s essence. Communicating that the brand is more than just another sparkling beverage line with zero sugar and zero calories, Zevia wants the world to know its product as one smart, easy choice among the litany of choices people make for healthier, happier living. Zevia believes that to live your best you don’t have to be a fitness guru, you just need to make more in-the-moment decisions that add up to better health and well-being

To get at that with this spot, Director Erin Sarofsky kept Zevia’s mantra in mind through every aspect of production. Showing real people, living real moments in real lives, she cast and crafted scenarios that would best tell the story. Being playful in spin class, making healthy food choices for your family, dashing after your escape artist dog– even trying to get some yoga in around your curious toddler. All are real-life, real-people scenarios that resonate.

Working with the captured footage, we added a blue overlay and prominent typography to ensure synergy with Zevia’s other branded marketing materials.

Behind The Scenes
CG Pack Shot
Project Credits 
  • Director
    Erin Sarofsky
  • Executive Producer
    Steven Anderson
  • Executive Creative Director
    Erin Sarofsky
  • Producer
    Joel Signer
  • Director of Photography
  • Line Producer
    Karen Carter
  • Creative Lead
    Duarte Elvas
  • Editor
  • Colorist
  • Motion Designers
    Josh Smiertka,
  • Ally Munro
  • Matt Miltonberger
  • Assistant Editor
    Jamie Gray
  • Mix By
Client Credits 
  • Agency
  • Director of Marketing
    Tom Schafer
  • Creative Director
    Emalie Wichmann
  • Producer
    Tammy Auel
  • Designers
    Lindsay Schwartz
  • Aaron DeYoe
  • Writer
    Emalie Wichmann
  • Account Director
    Amy Keepper
  • Client
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